citizenM - Bye Bye Old Luxury

citizenM

Bye Bye Old Luxury

22nd October 2018

To launch a citizenM into Asia, we poked fun at the cold, old, lumbering conventions of luxury hotels. From paid WiFi and tiny beds to cold showers and towel swans, our campaigns to launch the new citizenM properties in Taipei & Shanghai championed the unique, modern benefits of staying at a citizenM property.