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“Finding the best talent is something Mother takes very seriously. Nurturing and developing it at Mother, scouring the world for incredible people to bring to China or looking at different stages of a career – the three appointments show that great talent comes from anywhere, if you keep an open mind and focus on what their mind can achieve.” 

— Winson and Wanshi, Partners at Mother Shanghai

https://www.brandinginasia.com/mother-shanghai-appoints-a-trio-of-creative-directors-moon-qi-kim-liu-and-abe-chuang/

Mother Shanghai Appoints a Trio of Creative Directors – Moon Qi, Kim Liu and Abe Chuang

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On the biggest shopping day of the year in China, Mother Shanghai opened its doors for Not For Sale, a night of art, social controversy, 90’s throwback music, and fierce creative independence.

The exhibit showcased 34 pieces of personal projects from over 28 years of Mother across the globe, on subjects ranging from public breastfeeding to English football failures to gay rights to traditional Chinese gift-giving.

Each piece is a commentary about a problem or issue, told in a fun, provocative and engaging way. Made to make people laugh, smile, and think about the world around them. And more importantly, made to do good in the world.

Above all, the show was a declaration. As Partners & ECDs Winson and Wanshi put it:

“Nothing you see here is for sale, just like Mother. Only by not being beholden to a public company or shareholders can we be a truly creative company, and free to make work we love with people we care about.”

Not For Sale now. Not for sale ever.

Mother Shanghai Partners and ECDs Winson and Wanshi on resolving disagreements and receiving their most challenging brief to date.

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#000

The outdoors isn’t to be underestimated, with soaring temperatures creating increasingly challenging environments for adventurers.

https://campaignbriefasia.com/2024/07/01/the-north-face-battles-the-elements-for-scorching-summer-sun-from-mother-shanghai/

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“Having Pamela join the Mother Family, partnering with the formidable Winson and Wanshi, will help turbocharge Mother Shanghai. She’ll bring us wisdom, expertise and a little bit of good luck.”

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Rimowa partners with Mother Shanghai to debut Jay Chou in the fourth iteration of Rimowa’s ‘Never Still’ campaign. A film-led campaign, where multi-talented musician Jay Chou finds inspiration and transforms the rhythms he discovers into an improvised performance that moves the world around him.

https://campaignbriefasia.com/2024/04/09/mother-shanghai-creates-latest-work-for-rimowas-never-still-campaign/

Mother Shanghai Creates Latest Chapter of Rimowa’s ‘Never Still’ Campaign

“There are lots of people who care for the land just like you. They are called woolgrowers and have been doing it for a very long time.”

The Woolmark Company and Grandpa Help a Little Boy Discovers the Healing Powers of Merino Wool.

Every cog and leaf is perfectly choreographed

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“We want Merino Wool to come to the front of Japanese wardrobes, not the last clothing people reserve for only frigid temperatures. Merino Wool is not only a fibre when you need an extra bit of warmth, but a fibre that has multiple unique qualities, which this campaign brings to the front of mind charmingly and engagingly.”

https://www.moreaboutadvertising.com/2022/12/woolmark-fights-back-against-man-made-fabrics-in-mothers-hyper-real-campaign-for-japan/

Woolmark fights back against man-made fabrics in Mother’s hyper-real campaign for Japan

The global authority on merino wool, The Woolmark Company has unveiled an eco-friendly collaborative art installation high up on Laojun Mountain in Yunnan, China to celebrate the textile in its raw, unwashed and pure form.

https://www.thedrum.com/news/2022/04/22/mother-shanghai-s-debut-ad-the-woolmark-company-knits-earth-day-nest

Mother Shanghai’s debut ad for The Woolmark Company knits an Earth Day nest

Brand's first campaign from Mother Shanghai takes an untraditional approach

https://adage.com/creativity/work/supercell-brawl-stars/2314186

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Taking inspiration from Nian Hua pictures, the illustrations depict a modern form of fortune that values stories over money.

https://www.itsnicethat.com/news/mother-shanghai-inji-seo-beats-by-dre-illustration-110221

Mother Shanghai and Inji Seo play with tradition in Beats by Dre campaign for Lunar New Year

), you’ll know we’re a bit lacking in the actual cooking skills department. So when asked to share a single recipe that not only the entire agency could agree on, but could also execute… well, let’s just say a turducken was out of the question. We did, however, want to experiment with the one thing that often gets overlooked in the cooking process but arguably is the most important when it comes to masking a poorly cooked dish.

https://www.itsnicethat.com/news/mother-shanghai-gotta-cook-publication-290420

Behold the ultimate dip. A myriad of flavours swirled into one ramekin to pair with whatever your heart desires. In this case, the humble sweet potato.

• 1 large sweet potato – the more “crevasse-ey” the potato, the more dip-holding power

• 1 slice ham of choice – we went with French for a bit more Je ne sais qois

• Bake sweet potato in oven at 350 degrees for 30 minutes or until it can be forked. Set aside.

• Heat lamb broth in a large pot. Once boiling, reduce heat and add beer. Cover and simmer until reduced to nearly half, then add curry cube. Stir until fully dissolved.

• In a separate skillet, sear ham until slightly brown, adding in onions, garlic, and dried chilli peppers to stir-fry in residual fat. Season with salt and pepper then add to pot.

• Keeping on low heat, stir in perilla leaves until wilted. Cover and simmer on low heat until sauce thickens. Aim for a congealed ketchup consistency.

• Transfer to a ramekin and garnish with supreme hargow.

Tip: If someone tries to eat your garnish, just tell them it will bring generations of bad luck. Nobody messes with The Big Dipper.

https://www.itsnicethat.com/features/creatives-favourite-recipes-to-cook-at-home-round-two-290520

The Big Dipper by Mother Shanghai

Created by the team during two months of lockdown, the recipe collection takes inspiration from Chinese ration books and propaganda with a dash of contemporary colours and chaos.

Created by the team during two months of lockdown, the recipe collection takes inspiration from Chinese ration books and propaganda with a dash of contemporary colours and chaos. Read more at It’s Nice That

Mother Shanghai Publishes a “Cookbook for Our Age” Complete with Saliva-Inspired Brush

A beautifully shot film directed by HENRY/SSONG brings Chinese traditions of the past back to life

https://lbbonline.com/news/mother-shanghais-first-work-for-airbnb-is-an-ode-to-tradition/

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OPPO is the top smartphone brand in China in 2019 and is ranked No. 5 worldwide in terms of market share

https://www.lbbonline.com/news/mother-shanghai-cuts-through-with-10-playful-films-in-first-oppo-campaign/

Mother Shanghai Cuts Through With 10 Playful Films in First OPPO Campaign

“Winson and Wanshi will always be part of our family, they’re totally committed to always improving the creative work. Since they first joined us, all those years ago, they’ve been on a journey around the world, absorbing cultures and inspiration. I can’t think of any pairing I’d trust more to make Mother Shanghai a success.”

Mother Shanghai Appoints a Trio of Creative Directors – Moon Qi, Kim Liu and Abe Chuang

7.30.24

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