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“There are lots of people who care for the land just like you. They are called woolgrowers and have been doing it for a very long time.”

The Woolmark Company and Grandpa Help a Little Boy Discovers the Healing Powers of Merino Wool.

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“Finding the best talent is something Mother takes very seriously. Nurturing and developing it at Mother, scouring the world for incredible people to bring to China or looking at different stages of a career – the three appointments show that great talent comes from anywhere, if you keep an open mind and focus on what their mind can achieve.” 

— Winson and Wanshi, Partners at Mother Shanghai

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“Having Pamela join the Mother Family, partnering with the formidable Winson and Wanshi, will help turbocharge Mother Shanghai. She’ll bring us wisdom, expertise and a little bit of good luck.”

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“We want Merino Wool to come to the front of Japanese wardrobes, not the last clothing people reserve for only frigid temperatures. Merino Wool is not only a fibre when you need an extra bit of warmth, but a fibre that has multiple unique qualities, which this campaign brings to the front of mind charmingly and engagingly.”

https://www.moreaboutadvertising.com/2022/12/woolmark-fights-back-against-man-made-fabrics-in-mothers-hyper-real-campaign-for-japan/

Woolmark fights back against man-made fabrics in Mother’s hyper-real campaign for Japan

The global authority on merino wool, The Woolmark Company has unveiled an eco-friendly collaborative art installation high up on Laojun Mountain in Yunnan, China to celebrate the textile in its raw, unwashed and pure form.

https://www.thedrum.com/news/2022/04/22/mother-shanghai-s-debut-ad-the-woolmark-company-knits-earth-day-nest

Mother Shanghai’s debut ad for The Woolmark Company knits an Earth Day nest

Brand's first campaign from Mother Shanghai takes an untraditional approach

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), you’ll know we’re a bit lacking in the actual cooking skills department. So when asked to share a single recipe that not only the entire agency could agree on, but could also execute… well, let’s just say a turducken was out of the question. We did, however, want to experiment with the one thing that often gets overlooked in the cooking process but arguably is the most important when it comes to masking a poorly cooked dish.

https://www.itsnicethat.com/news/mother-shanghai-gotta-cook-publication-290420

Behold the ultimate dip. A myriad of flavours swirled into one ramekin to pair with whatever your heart desires. In this case, the humble sweet potato.

• 1 large sweet potato – the more “crevasse-ey” the potato, the more dip-holding power

• 1 slice ham of choice – we went with French for a bit more Je ne sais qois

• Bake sweet potato in oven at 350 degrees for 30 minutes or until it can be forked. Set aside.

• Heat lamb broth in a large pot. Once boiling, reduce heat and add beer. Cover and simmer until reduced to nearly half, then add curry cube. Stir until fully dissolved.

• In a separate skillet, sear ham until slightly brown, adding in onions, garlic, and dried chilli peppers to stir-fry in residual fat. Season with salt and pepper then add to pot.

• Keeping on low heat, stir in perilla leaves until wilted. Cover and simmer on low heat until sauce thickens. Aim for a congealed ketchup consistency.

• Transfer to a ramekin and garnish with supreme hargow.

Tip: If someone tries to eat your garnish, just tell them it will bring generations of bad luck. Nobody messes with The Big Dipper.

https://www.itsnicethat.com/features/creatives-favourite-recipes-to-cook-at-home-round-two-290520

The Big Dipper by Mother Shanghai

A beautifully shot film directed by HENRY/SSONG brings Chinese traditions of the past back to life

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“Winson and Wanshi will always be part of our family, they’re totally committed to always improving the creative work. Since they first joined us, all those years ago, they’ve been on a journey around the world, absorbing cultures and inspiration. I can’t think of any pairing I’d trust more to make Mother Shanghai a success.”

The Woolmark Company and Grandpa Help a Little Boy Discovers the Healing Powers of Merino Wool.

12.4.23

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