Bose
Hear it all. All the time.
YUQI moves to her own rhythm, fully immersed in sound without ever tuning out the world around her.
With the Ultra Open Earbuds, YUQI’s in her own flow: music on, world open, rhythm uninterrupted. We spun the camera around her to bring that feeling to life.
This time, we rethought the format. Instead of a single narrative film, we built the story into feature content, with a bold 15-second spot leading the launch—fast, focused, and built to hit.
We backed it all with e-commerce assets, limited-edition packaging, exclusive merch, and more. A multi-touch launch for China, brought to life with care and energy.
Big love to YUANN.
