Converse
Practise. Practise. Practise.
Amidst doubts ahead of the 2020 Olympics, Abadushalamu Abudurexiti proves that practice makes the player, and that no opportunity is too slim.
Following China’s FIBA upsets in 2020, Chinese basketball hopeful and Converse brand ambassador Abadushalamu Abudurexiti faced intense backlash in the months leading up to the Tokyo Olympic qualifiers. With netizens trashing China’s prospects of Olympic success, we wanted to change the script of what everyone was saying.
Unaffected by any tropes of athletic glory, this is a film about Abadushalamu reliving every shot he “wished he hadn’t missed” at the FIBA Games—a sincere look at a young athlete putting in the time to correct past mistakes, and a reminder to the world that, next time, he’ll show you what he can really do.
