OnePlus
Moon Landing
Just a thought...what do you get when a giant moon drops from the sky, sweeping through the city to shine a little light? How about some really photogenic fish and a magical way to show how it all begins with a simple thought.
To introduce the integration of Hasselblad camera technology into OnePlus’s latest phone, this is a surrealistically whimsical spot born from the simple thought, “What if we let more light in?”
Taking inspiration from the fact that Hasselblad created the first cameras for NASA’s lunar missions, the film depicts a literal moon landing as a bouncing moon jaunts through the city at night, casting a little more light and a lot more magic on people, architecture, animals, landscape and everything else that makes for beautiful photo subjects.
Our special thanks to the renowned director Michael Gracey of The Greatest Showman—for the practical effects, for the subtle glow, and for the brilliant imagination that it took to create something so sublime during lockdown, the most challenging production window ever.
Read more at AdAge, Creative Boom, The Stable, and Campaign Brief Asia, or take a look behind the scenes
