The North Face
Tik Tok Tik
Beneath a scorching sun, four friends set out to film a TikTok video where no one has ever TikTok’ed before.
Adventuring outdoors can be difficult, and the heat can make things even harder.
In this piece for The North Face in China, we follow four content creators as they literally go the distance to find the most unique backdrop ever for a short video: a remote mountaintop beneath an unforgiving summer sun.
An extreme, yet relatable narrative for the social media generation, this is a film for highlighting how The North Face can keep everyone protected from the sun, and focused on doing what they love in a place they have never been.
Special shoutout to Aoi Yamada, for making this journey extra stylish.
Find out more at Campaign Brief Asia
