The Woolmark Company
When Merino Met Mother Nature
With the help of his Grandpa, a little boy discovers the healing powers of Merino Wool. Using Merino Wool plasters, the boy helps to regenerate his forest home.
“There are lots of people who care for the land just like you. They are called woolgrowers and have been doing it for a very long time.”
— Grandpa
Merino Wool is an entirely natural, plant-friendly fibre. It comes from nature and gives back to nature, as the nutrients it contains allows it to restore and renew the Earth in a way other materials cannot.
Speaking to impact-conscious consumers, this piece reminds all that our world has been seriously damaged: its trees drying, its soil cracked, its plants dying, and its water polluted. The land is wounded, and the forest is in pain…but there are people still who care.
This childlike stop-motion animation is dedicated to Australian woolgrowers, whose wondrous products actually heal the world, and whose patience and heart we hoped to reflect in our meticulously-crafted tale about creating a more sustainable ever after.
